Purple is a colour often connoting royalty. Within the context of the Afrissance Brand, it symbolises our industry leadership and our excellence-driven mindset.
Gold is the most precious metal known to man. It becomes a thing of beauty when it has gone through process. This element symbolises our commitment to our clients to provide thorough and tested solutions that meet the gold standard.
This symbolizes water which connotes purity,integrity and adaptability. It is a reflection of our ability to adapt to an ever evolving market without compromising our ethics.
This culminates in a diamond-cut Africa which is symbolic of our vision for Africa- A united Africa that works synergistically despite its various view points or facets. Just like how the facets of a diamond allow it to shine brightly.